How To Make Your Content Cause A Wow Effect
As a content marketer you want your content to not just hook in readers, but to impress them enough that they keep coming back for more.
You want to create a wow effect.
However, online content creation is different than writing in other venues.
Simply put, people are in a bigger hurry online. And although good writing is always appreciated and a necessity when trying to entertain or inform either a specific audience or a large mass of people, the truth is that the majority of online web surfers are more likely to scan over a piece of content as opposed to book and magazine readers who really dig into what they re reading.
This is why there s plenty of good print writers who have a tough time trying to transition their talents onto the web. It s a different arena that emphasizes understanding and pleasing an online audience over traditional writing depth and style, and a lot of print writers don t get that.
In essence, the wow effect for online content writing is vastly different than it is for print writing.
A big reason for the difference is that with online content, there s a vastly higher level of instantly accessible alternatives at your fingertips. So if you buy a $5 magazine, take it home and aren t thrilled with it, you re probably not going to run back to the store to exchange it.
But in the online market, all it takes is one unsatisfying second for a reader to get bored and with a single mouse click, move on to a competitors site and if wherever they land doesn t do the trick, they can simply bounce off to the next site.
So with a nearly endless ocean of websites providing virtually the same content, it s crucial for you to know exactly what you re doing to create content that makes the impatient world of online readers happy.
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You want to create a wow effect.
However, online content creation is different than writing in other venues.
Simply put, people are in a bigger hurry online. And although good writing is always appreciated and a necessity when trying to entertain or inform either a specific audience or a large mass of people, the truth is that the majority of online web surfers are more likely to scan over a piece of content as opposed to book and magazine readers who really dig into what they re reading.
In essence, the wow effect for online content writing is vastly different than it is for print writing.
A big reason for the difference is that with online content, there s a vastly higher level of instantly accessible alternatives at your fingertips. So if you buy a $5 magazine, take it home and aren t thrilled with it, you re probably not going to run back to the store to exchange it.
But in the online market, all it takes is one unsatisfying second for a reader to get bored and with a single mouse click, move on to a competitors site and if wherever they land doesn t do the trick, they can simply bounce off to the next site.
So with a nearly endless ocean of websites providing virtually the same content, it s crucial for you to know exactly what you re doing to create content that makes the impatient world of online readers happy.
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