How To Make Your Content Cause A Wow Effect

As a content marketer you want your content to not just hook in readers, but to impress them enough that they keep coming back for more. You want to create a wow effect . However, online content creation is different than writing in other venues. Simply put, people are in a bigger hurry online. And although good writing is always appreciated and a necessity when trying to entertain or inform either a specific audience or a large mass of people, the truth is that the majority of online web surfers are more likely to scan over a piece of content as opposed to book and magazine readers who really dig into what they re reading. This is why there s plenty of good print writers who have a tough time trying to transition their talents onto the web. It s a different arena that emphasizes understanding and pleasing an online audience over traditional writing depth and style, and a lot of print writers don t get that. In essence, the wow effect for online content writing is vastly different tha...